DERCHI Milestones 2012–2026

2012 · Establishment

DERCHI trademark successfully registered.

2014 · Market Debut

Guangdong Nanhai DERCHI Window & Door Co., Ltd. founded.

 First 8,000+ m² workshop goes live; debut at Guangzhou Construction Fair takes the brand nationwide.

 Wins “Industry Top Ten Leading Brand,” “Top Ten Growth Brand,” and “National Consumer Trusted Brand.”

2015 · Momentum

 Signs actor Yu Rongguang as brand ambassador; launches “Boutique 100 Stores in China.”

 Wins “Guangdong Excellent Aluminum Door Top Ten Brand”; 150+ stores nationwide.

2016 · Expansion

New 6,000+ m² workshop commissioned; annual output exceeds 100,000 m²; store network grows to 300+.

2017 · Innovation

 Pioneers the Four-Sided Six-Point Lock and receives a national invention patent.

 Third workshop added; total plant area surpasses 20,000 m²; wins “China Aluminum Alloy Window & Door Top Ten Brand.”

2018 · Leadership

Achieves ISO9001 certification; launches the third-generation safety aluminum system; secures 10+ new patents; wins “Aluminum Window Top Ten Brand” and “Consumer Favorite Brand.”

2019 · Transformation

70,000 m² flagship production base officially commissioned; wins multiple provincial honors; stores exceed 500+.

2020 · Going Global

 Launches Brand Going-Global Plan; establishes International Trade Department.

 1,000+ m² international marketing center opens in Nanhai Huahong Park.

 Builds out Tmall and Douyin new-retail matrix; invests in 4.0 automated equipment; wins “High-Tech Enterprise” and other awards; stores reach 600+.

2021 · Scale & Visibility

 Brand ads dominate major airports; 4.0 showroom unveiled.

 618 online sales exceed ¥5M; Double-11 category top-5; receives 20 brand honors including “Foshan Specialized & New Enterprise.”

2022 · Brand Upgrade

 New VI released; slogan upgraded to “For Love, We Customize a Safe Home.”

 High-speed rail naming rights and OOH rollout nationwide;

 Adds intelligent automated lines (incl. insulated-glass line); launches standardized Finished Delivery System for installation;

 Wins 10+ brand awards; participates in drafting CECS “Customized Door & Window Engineering Technical Code” and a group standard on sound-insulating energy-saving aluminum windows.

2023 · Brand Refresh

 Signs actor Huang Xiaoming as brand ambassador; holds the “Chasing Light” brand refresh conference.

 Nationwide airport/HST/OOH exposure; trends on Weibo and Douyin;

 Appears at the 133rd Canton Fair; receives multiple industry honors.

2024 · Expansion

 5,000 m² new HQ and two-level flagship showroom open; Safety Testing Center established; adds new automation lines and smart equipment.

 Recognized as Xinhua News Agency China Nameplate – TOP Home Empowerment Program Initiator, “Foshan Standard Product,” “Supply-Chain Globalization Model,” and “Home Renovation Excellence Service Provider.”

 Invests ¥500 million in a 180,000 m² Smart Industrial Park in Zhaoqing; foundation laid in late December.

2025 · Recognition

 10th Anniversary Gala (dialogue with Lei Shaojun & Liu Run) and a new-decade declaration.

 Earns China Green Building Material Product Certification and the industry’s first Xinhua News Agency “China Nameplate” authorization for a window & door brand; also receives the “Foshan-Made” industrial IP honor.